Kiyapili Sibanda, Sunday Life Reporter
ORDINARILY when the Zimbabwe International Trade Fair (ZITF) Company is brought up in conversation, many people are quick to think about its traditional business model: exhibitions.
It is a leader in its industry and the hub of corporate engagements — where industry trends, ideas, and innovative products are unveiled, but now the company is mooting an addition to its portfolio and are on the verge of joining the entertainment industry in the city.
From hosting business exhibitions like Mine Entra throughout the year, ZITF are adding a fresh feel to its activities by adding more arts and entertainment events.