Kenyatta to open ZITF

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KENYA President Uhuru Kenyatta will officially open this year’s Zimbabwe International Trade Fair to be held in Bulawayo next month.

The 62nd edition of the ZITF will be held from April 26 to 30 under the theme, “Rethink, Reimagine, Reinvent Value Chains for Economic Development.”


Kenyatta to open ZITF

ZITF 2022 preps begin

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PREPARATIONS for this year’s Zimbabwe International Trade Fair (ZITF) have begun in earnest, with ZITF company officials visiting Harare to meet with foreign diplomats in a bid to campaign for their countries’ participation at the 62nd edition of the fair, which is set to run from April 26 to 30.


ZITF 2022 preps begin

All set for ZITF 2021

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All is set for the Zimbabwe International Trade Fair (ZITF), with more than 350 exhibitors expected at the fair.

Despite the impact of the COVID-19 pandemic on the economy, several companies have confirmed their participation at this year’s edition of the fair.

Briefing the media in Bulawayo this Tuesday, ZITF Board Chairperson, Mr Busisa Moyo emphasised the importance of the exhibition to the recovery of local industry.

“With exactly one week left to the ZITF, we are ready to once again host the ZITF. The exhibition centre is already a hive of activity as exhibitors finalise their stand preparations ahead of the start of the show next week. 357 direct exhibitors have booked and confirmed participation on 40 109 square metres of exhibition space. Of these, 11 percent are first-time exhibitors. 10 countries are participating at this tears exhibition,” said Moyo.

Robust Covid-19 measures will be in place with Exhibitors expected to produce a negative COVID-19 certificate as a safety measure.

Moyo added: “All exhibitors, vendors, service providers and conference delegates will be required to produce a negative COVID-19 test result, PCR or Antigen taken within 48 hours of the beginning of the show. One day visitors do not need to take a test as they will spend limited at the show and will be under close monitoring by COVID-19 police. We strongly encourage all participants to take advantage of governments intensified covid-19 vaccination drive and ensure that they at least one dose by the time of the show.”

As part of efforts to decongest the trade showcase, children below the age of 18 will not be allowed.

All set for ZITF 2021 – ZBC NEWS

ZITF Company adopts approach to mitigate pandemic impact

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THE Zimbabwe International Trade Fair (ZITF) Company has embraced a hybrid business model that blends virtual elements and conventional physical engagements for both exhibitions and concurrent conferences as it re-invents itself amid the outbreak of the deadly Covid-19 pandemic.

The model will be fully piloted during the forthcoming 2021 ZITF Expo, pencilled for 23-27 August, newly appointed chief executive officer, Dr Nicholas Ndebele, has said.

This follows the unprecedented cancellation of ZITF 2020 edition in response to the Covid-19 outbreak and the subsequent implementation of lockdown measures, which have crippled global and domestic travel. This year the prime exhibition event had to be shifted from its April calendar to July and now to August — due to Covid-19 lockdown measures.

The emerging threat on cashflows for the exhibitions business have prompted the company to re-strategise towards ensuring business survival and sustainable continuity in the face of unrelenting headwinds stemming from the Covid-19.

Dr Ndebele acknowledged that the Covid-19 outbreak has had as profound and unprecedented impact on the events industry at large and, the Meeting Incentives Conferences and Exhibitions (MICE) sub-sectors, as it has on commerce and society at large.

“As the industry leader, the current crisis and continued uncertainty, has taught us to partially reinvent ourselves and embrace emerging digital business models. The charge we have been given by the company board is clear. We need to transform and reposition the business to secure its survival and sustainable continuity notwithstanding the devastation brought by the pandemic,” said Dr Ndebele.

“This hybrid platform will augment the value of our events by accommodating exhibitors, visitors and stakeholders who are unable to participate physically either because they cannot travel to the actual show or are hesitant to do so.

“Our digitisation journey as the ZITF Company began in 2020 when Mine Entra and WASHen Conferences were held virtually to allow for pertinent conversations in those sectors to proceed despite impediments imposed by the pandemic.”

Dr Ndebele said the Covid-19 experience has afforded the ZITF company opportunity to craft a Business Recovery and Continuity tactical plan that seeks to leverage the real estate in line with emerging World Health Organisation (WHO) protocols.

“As a result, assets such as exhibition halls were temporarily converted to temporary bulk storage and warehousing facilities. Similarly, in recognition of the need for sitting arrangements that allowed for social distancing protocols, the company quickly positioned itself as a safe facility for college and university examinations as well as meetings, trainings and conferences for Government departments, non-governmental organisations, and religious groups,” he said.

“The advent of new variants such as the highly virulent Delta strain means that it continues to be difficult to fully estimate the trajectory of the pandemic and indeed the recovery and financial health of the MICE industry in general.”

Riding on the new business strategy, Dr Ndebele said ZITF would continue to navigate the exceedingly volatile, complex and ambiguous terrain, which has had adverse impact on the company’s core business and primary revenue streams.

“This is extremely important because, while our customers are apprehensive because of the pandemic, they still crave interpersonal communication, the energy, and more importantly the opportunities which live events bring,” he said.

“Accordingly, as event organisers, our desire is to elevate our value proposition and respond to customer expectations following the Covid-19 pandemic. We thus seek to build resilience by reinventing our business models and upgrading existing events with hybrid formats.”

Dr Ndebele also stressed the need to invest in a modern convention centre as one of the key determinants for attracting international meetings.

“We will need to forge both public and private sector partnerships towards infrastructure modernisation,” he said.

ZITF Company adopts approach to mitigate pandemic impact | The Chronicle

VACANCY | Marketing Assistant

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Applications are invited from suitably qualified and experienced persons to fill the position which has arisen in the Marketing Department.

Job brief: the company is looking for an adaptable, ingenious and vibrant individual to join our prolific marketing team and help in the implementation of the marketing strategy by facilitating campaign drives and supporting the development and execution of the marketing plan.

Key Responsibilities:

  • Overseeing implementation of Partnerships related to Marketing Department.
  • Liaising with companies and individuals providing marketing services to the company, such as advertising agencies, printers among others
  • Maintaining and updating all visitors’ databases.
  • Generating and sending letters, automatic responses, regular advertising messages and mass brochures for mailing to prospective buyers and visitors.
  • Assisting in the marketing and selling of ZITF organised events and publications.
  • Co-ordinating the visitor registration process (both online and on-site) and including facilitating the smooth flow of visitor entry during exhibitions and events
  • Coordinating accommodation for local and international exhibitors and business visitors during exhibitions.
  • Drives usage of Mobile Apps in liaison with the ICT Coordinator
  • Assisting the Marketing Manager in the preparation, updating and reconciliation of all departmental budgets.
  • Processing purchase orders and invoices for services rendered to the Marketing Department and approved by the Marketing Manager.
  • Coordinating travel logistics for Marketing Manager.
  • Providing administrative support to the Marketing Manager
  • Preparing SWOT analysis to support management’s marketing and promotional decisions by investigating options and making appropriate recommendations.
  • Assisting the Marketing Manager in the writing and editing of all Marketing collateral.
  • Distributing all promotional material to various stakeholders such as Embassies, Government Departments, Industry and Trade Associations.

Overseeing placement and monitoring of adverts as per approved media plan.


  • A relevant Degree or Diploma in Marketing.
  • At least two years working experience.


  • Excellent communication skills and team working skills to establish effective working relationships with a variety of people.
  • Ability to work with budgets and to deadlines.
  • Analytical thinking, flexibility, and good problem-solving skills.
  • Familiar with Internet applications.
  • Good interpersonal and communication skills
  • Able to work under pressure, manage concurrent tasks and to meet project deadlines.
  • Good organising skills.
  • Knowledge and understanding of Mobile Apps.
  • Prepared to occasionally work long and odd hours.
  • Attention to detail.

Applications with detailed curriculum vitae to be addressed to the Human Resources Officer and submitted to by Wednesday the 28th of July 2021.