THE Zimbabwe International Trade Fair (ZITF) Company has sold 78% of its exhibition space, as preparations for this year’s edition of the trade showcase gather pace, an official has said.
The multi-sectorial trade showcase, set to run from April 21 to 25, will be held under the theme Augmenting Trade and Investment towards a Shared Economic Vision.
The theme, according to organisers, builds on the engagement and re-engagement thrust that the country is pursuing, which is developing relationships with everyone.
“The marketing and promotion campaign, which was officially launched in November last year, has gained traction, with a total of 231 direct exhibitors having heeded the call to book exhibition space,” ZITF Company marketing and public relations manager Stella Nkomo said recently.
In terms of space taken, 38 882 square metres of the available 49 631 square metres of exhibition space has been taken up.