Introduction  

In 2026, the Zimbabwe International Trade Fair (ZITF) returns for its 66th edition, reaffirming its role as the country’s premier, international trade showcase and a cornerstone of regional business engagement. ZITF 2026 will be hosted at the Zimbabwe International Exhibition Centre, Bulawayo, from 20 to 25 April. 

Building on the momentum of recent shows, ZITF continues to provide unmatched opportunities for high-level business networking, investment promotion, market access, and B2B/B2G engagement for both local and international participants. 

Proven momentum 

• ZITF’s trajectory is underpinned by a highly successful 2025 edition which attracted a total of 806 exhibitors, a 6% increase from 760 in 2024. Of these, 510 were direct exhibitors and 296 indirect, compared to 472 and 288 respectively in 2024. 

• The show also experienced a 27.7% increase in new exhibitors, rising from 195 in 2024 to 249 in 2025, demonstrating growing market interest.  

• Private sector participation increased from 48% to 53%, reflecting enhanced confidence in the trade fair as a business development platform. 

• On the international front, 30 foreign countries were represented, up from 27 in 2024—an 11% increase in country representation, reinforcing ZITF’s positioning as a growing gateway for global trade engagement. Those countries were namely: Afghanistan, Belarus, Botswana, Brazil, Canada, China, E.U., Egypt, Ethiopia, France, Germany, Indonesia, Italy, Japan, Kenya, Malawi, Mozambique, Netherlands, Nigeria, Pakistan, Portugal, Romania, Rwanda, South Africa, Sweden, Tanzania, U.K., U.S.A., United Arab Emirates and Zambia. 

 

Why take Part 

C – COMPETITIVE INSIGHTS: Gain vital intelligence on local and global competitors to refine your business strategies. 

R – RISK MITIGATION: Conduct thorough market research to identify risks and develop proactive strategies. 

E – ENGAGEMENT OPPORTUNITIES: Connect with potential partners and clients to explore collaborative ventures. 

A – ADVANCED INNOVATION EXCHANGE: Build valuable connections and stay ahead with the latest industry trends and innovations for global expansion. 

T – TRADE VISIBILITY: Leverage diverse platforms for enhanced brand recognition among multi-sector exhibitors and visitors. 

E – ESTABLISH STRATEGIC PARTNERSHIPS: Utilize networking opportunities to forge sustainable relationships that drive business growth and success. 

 

Who can participate 

The multi-sectoral exhibition focuses on various sectors including: 

Agriculture (value-addition, products, and services), Construction and infrastructure development, Education, Non-Profit Organisation, Professional and entrepreneurial development, Financial services, Information and communication technologies (ICTs), Manufacturing, Mining, Printing and packaging, Publishers (print and digital), Renovation specialists and suppliers, and, Tourism (Meetings, Incentives, Conferences, and Events – MICE).