ZITF 2022 preps begin

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PREPARATIONS for this year’s Zimbabwe International Trade Fair (ZITF) have begun in earnest, with ZITF company officials visiting Harare to meet with foreign diplomats in a bid to campaign for their countries’ participation at the 62nd edition of the fair, which is set to run from April 26 to 30.


ZITF 2022 preps begin

ZITF Company adopts approach to mitigate pandemic impact

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THE Zimbabwe International Trade Fair (ZITF) Company has embraced a hybrid business model that blends virtual elements and conventional physical engagements for both exhibitions and concurrent conferences as it re-invents itself amid the outbreak of the deadly Covid-19 pandemic.

The model will be fully piloted during the forthcoming 2021 ZITF Expo, pencilled for 23-27 August, newly appointed chief executive officer, Dr Nicholas Ndebele, has said.

This follows the unprecedented cancellation of ZITF 2020 edition in response to the Covid-19 outbreak and the subsequent implementation of lockdown measures, which have crippled global and domestic travel. This year the prime exhibition event had to be shifted from its April calendar to July and now to August — due to Covid-19 lockdown measures.

The emerging threat on cashflows for the exhibitions business have prompted the company to re-strategise towards ensuring business survival and sustainable continuity in the face of unrelenting headwinds stemming from the Covid-19.

Dr Ndebele acknowledged that the Covid-19 outbreak has had as profound and unprecedented impact on the events industry at large and, the Meeting Incentives Conferences and Exhibitions (MICE) sub-sectors, as it has on commerce and society at large.

“As the industry leader, the current crisis and continued uncertainty, has taught us to partially reinvent ourselves and embrace emerging digital business models. The charge we have been given by the company board is clear. We need to transform and reposition the business to secure its survival and sustainable continuity notwithstanding the devastation brought by the pandemic,” said Dr Ndebele.

“This hybrid platform will augment the value of our events by accommodating exhibitors, visitors and stakeholders who are unable to participate physically either because they cannot travel to the actual show or are hesitant to do so.

“Our digitisation journey as the ZITF Company began in 2020 when Mine Entra and WASHen Conferences were held virtually to allow for pertinent conversations in those sectors to proceed despite impediments imposed by the pandemic.”

Dr Ndebele said the Covid-19 experience has afforded the ZITF company opportunity to craft a Business Recovery and Continuity tactical plan that seeks to leverage the real estate in line with emerging World Health Organisation (WHO) protocols.

“As a result, assets such as exhibition halls were temporarily converted to temporary bulk storage and warehousing facilities. Similarly, in recognition of the need for sitting arrangements that allowed for social distancing protocols, the company quickly positioned itself as a safe facility for college and university examinations as well as meetings, trainings and conferences for Government departments, non-governmental organisations, and religious groups,” he said.

“The advent of new variants such as the highly virulent Delta strain means that it continues to be difficult to fully estimate the trajectory of the pandemic and indeed the recovery and financial health of the MICE industry in general.”

Riding on the new business strategy, Dr Ndebele said ZITF would continue to navigate the exceedingly volatile, complex and ambiguous terrain, which has had adverse impact on the company’s core business and primary revenue streams.

“This is extremely important because, while our customers are apprehensive because of the pandemic, they still crave interpersonal communication, the energy, and more importantly the opportunities which live events bring,” he said.

“Accordingly, as event organisers, our desire is to elevate our value proposition and respond to customer expectations following the Covid-19 pandemic. We thus seek to build resilience by reinventing our business models and upgrading existing events with hybrid formats.”

Dr Ndebele also stressed the need to invest in a modern convention centre as one of the key determinants for attracting international meetings.

“We will need to forge both public and private sector partnerships towards infrastructure modernisation,” he said.

ZITF Company adopts approach to mitigate pandemic impact | The Chronicle

Busisa Moyo appointed as the new ZITF board chair

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PRESIDENT Mnangagwa has appointed industrialist and United Refineries Limited chief executive officer, Mr Busisa Moyo, as the new board chairperson for the Zimbabwe International Trade Fair (ZITF) Company with effect from March 13, 2020.

He takes over from Ms Ruth Ncube whose term of office ended last December. Industry and Commerce Minister, Dr Sekai Nzenza, announced the appointment of Mr Moyo, in accordance with the Public Entities and Corporate Governance Act.

“The Minister of Industry and Commerce, Honourable Dr Sekai Nzenza (MP) with the concurrence of His Excellency, the President E.D. Mnangagwa, is pleased to announce the appointment of Mr Busisa Moyo as the chairperson of the ZITF Company board in terms of Public Entities and Corporate Governance Act effective 13 March 2020,” said the minister in a statement.

Read more here..https://www.chronicle.co.zw/updated-ed-appoints-busisa-moyo-zitf-board-chair/

ZITF 2020 Postponed As Gvt Declares Coronavirus A National Disaster

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THE Zimbabwe International Trade Fair (ZITF) says it will be rolling out engagement sessions with exhibitors, buyers and key stakeholders following the postponement of its prime trade showcase due to the COVID-19 outbreak.

On Tuesday, the Government announced the move to defer the ZITF, which was scheduled for April 21 to 25, as well as this year’s national independence celebrations.  Both were scheduled for Bulawayo next month. The cancellation of national events and public gatherings is part of comprehensive measures adopted by Government to avert the spread of the deadly pandemic into the country. 

“The ZITF company aligns itself with the Government’s bold and decisive steps to protect citizens and visitors. As a tourism partner, ZITF is duty-bound to reciprocally act responsibly and take all responsible steps to promote and maintain safe and healthy conditions at our events and venues,” said ZITF Company in a statement yesterday.

Read more…https://www.chronicle.co.zw/zitf-to-engage-exhibitors-over-showcase-postponement/

231 exhibitors confirm ZITF participation

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A TOTAL of 231 direct exhibitors have confirmed participation at this year’s Zimbabwe International Trade Fair (ZITF) with 78 percent of the available space having already been taken up.

The annual event, which is being organised by the ZITF Company, runs from April 21-25 at the Zimbabwe International Exhibition Centre in Bulawayo under the theme, “Augmenting Trade and Investment towards a Shared Economic Vision”. 

The firm’s marketing and public relations manager, Miss Stella Nkomo, last week said preparations for the upcoming trade showcase, which is in its 61st year-running, were on course.

“With just under three months to go to the 2020 edition of the ZITF, preparations are well on course. The marketing and promotion campaign which was officially launched in November last year has gained traction with a total of 231 direct exhibitors having heeded the call to book exhibition space. 

“In terms of space taken, 38 882 square metres of the available 49 631 square metres of exhibition space has been taken up,” she said. 

Read more https://www.chronicle.co.zw/231-exhibitors-confirm-zitf-participation-78-percent-exhibition-space-taken/

ZITF to host Diplomats Forum

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THE Zimbabwe International Trade Fair (ZITF) Company will this year host an inaugural Diplomats Forum, a move meant to augment Government and President Emmerson Mnangagwa’s clarion call to re-engage with the international community and attract investment needed to spark economic growth in the country. 

ZITF Company marketing and public relations manager Ms Stella Nkomo said a Diplomats Forum, which will attract high-level Government officials and numerous foreign diplomats would be held during the course of the exhibition. 

“ZITF will this year host its inaugural Diplomats Forum which aims to promote Zimbabwe bilateral relationships with the international community as part of Vision 2030. 

“The event will see a high-level Zimbabwe Government representation host foreign diplomats accredited to Zimbabwe as well as delegations from their host counties to showcase the breadth and quality of investment opportunities available in the country. Additionally, there is already interest from foreign countries that would like to organise separate bilateral trade and investment fora. More details will be provided once the events are confirmed,” she said.

The annual multi-sectoral trade showcase will be held from 21-25 April at the Zimbabwe International Exhibition Centre in Bulawayo under the theme: “Augmenting Trade & Investment towards a Shared Economic Vision.”

Read morehttps://www.sundaynews.co.zw/zitf-to-host-diplomats-forum/