“His Excellency, Emmerson D Mnangagwa has been invited to officiate at this year’s show. The marketing and sales campaign for the show has reached its peak and market response has been quite pleasing. Because of overwhelming demand, we have increased the amount of space being used for exhibition purposes from 48 400 square metres in 2017 to 51 400 this year. Of this, 87 percent has been booked to date.
In terms of exhibitor number, there are 359 direct exhibitors compared to 266 at the same time last year, reflecting a 40 percent increase.
“We have also seen an increase in the number of new exhibitors as 18 percent of the 359 direct exhibitors who have confirmed participation will be participating for the first time. This is, to us pleasing because it is indicative of an improved trading environment and commitment to re-engage with the international community,” said Ndlovu.
Read more: www.chronicle.co.zw/ed-to-open-zitf