Nomathemba is a seasoned marketer, with over 15 years’ multi-disciplinary experience in various sectors including retailing, communications, brand development, exhibitions and event management. Having joined the exhibition industry six years ago, she is the General Manager of the Zimbabwe International Trade Fair Company.
Under her visionary leadership, she has seen the ZITF Company brand, diversifying its service offering, launching new and significant products that include;
- The water, sanitation, hygiene and energy conference and expo (WASHen)
- Rebranding the stand building arm of the organisation (Expodesigns)
- Rebranding the venue hire offering (Zimbabwe International Exhibition Centre)
Her passion is to see the ZITF Company leaving its foot prints in all the sectors of the economy and thereby contributing to marketing the country as an investment destination.
She is the project manager of all conferences that run concurrently with the international exhibitions organised by the ZITF Company including the prestigious ZITF International Business Conference that is held during the annual Zimbabwe International Trade Fair.
As the Company’s Lead Facilitator for the exhibitors training programme, she regularly develops relevant training material for the country’s major exhibitions comprising ZITF, Mine Entra, WASHen, Harare Agriculture Show and Sanganai/ Hlanganani World Travel Expo. She also does training for individual companies especially those participating in international exhibitions. She was the Chief Facilitator for the Namibian Exhibition Industry Workshop conducted by the ZITF Company in 2012 in Windhoek.
Nomathemba was the committee member in charge of exhibition stand building in the International Conference on AIDS and STIs in Africa (ICASA) 2015 Local Organising Committee. She is also part of the Sanganai/ Hlanganani World Travel Expo Local Organising Committee. The expo is the country’s biggest tourism event that attracts over 300 tourism related exhibitors. Sanganai 2016 will be held at the Zimbabwe International Exhibition Centre in Bulawayo under the ZITF Company and Zimbabwe Tourism Authority partnership.
As the country’s exhibition industry representative, she travels with government delegations on outbound exhibition missions. She was also part of the Zimbabwe delegation to Expo Milan 2015 in Italy.
She has also undergone training conducted by the exhibition industry institutions that include the Global Association of the Exhibition Industry, UFI (Union des Foires Internationales), the Exhibition and Event Association of Southern Africa (EXSA) and Association of African Exhibition Organisers (AAXO).
Nomathemba was recognised as the Female Manager of the Year at the Megafest 2015 Business Awards. She sits on various government and private sector boards and committees. She is currently the Co-Vice President of the Matabeleland Chamber of the Confederation of Zimbabwe Industries (CZI) and she sits on the CZI National Council.
Nomathemba is as a holder of a B. Com and MSc Marketing (National University of Science and Technology). She is also a Marketing Practitioner and a ZimChartered Marketer (Marketers Association Zimbabwe)